Demand for online services, from online shopping to social media, has possibly never been that high. Yet there is fierce competition. If you are already running an online company, you will know that the toughest part of that business is to get traffic to your website that results in conversions.
Yes, with more people searching for things online, you will theoretically have higher chances of coming up in searches. But your competitors, too may. Here are some surefire tips for growing your online company quickly and efficiently.
1. Get on and actually use it on LinkedIn
If you're an online company, the chances of turning those leads into sales are even greater because people can "confidentially" check out your services without tipping their hand to you. They just go and visit your website and they may end up buying something if it is designed for maximum conversions.
This is a huge subject, and is beyond the reach of this paper, but here are some fast tips: Have a profile optimized for conversions, first and foremost. It is important to be top-notch in your profile image, header image, headline, and section About.
Make sure your website's address is shown prominently in as many ways on your profile as possible. Secondly, look for people who might be interested in your services and visit their profiles afterward.
If they like what they see, some of those individuals will interact with you. Many more of them will display your profile and visit your website if you've correctly configured your profile.
2. Post content of top quality on your blog
You're simply not going to get search engine results without outstanding material on your website. The most logical place to insert this content is on your blog. Try writing an essay for a week at the very least. Speak from your personal experiences. It does make for good reading.
3. Promotion offline is your buddy
Nothing in the postbox or given out at Victoria Station beats the good ole leaflet. The mobile has totally changed the playing field, since the second they get the leaflet in their hands, people can now visit your website.
There are some "hidden ingredients" you can use by leaflet distribution to optimise visits to your site:
Advertise on the leaflet something tiny and cheap that could turn a lead right there and there into a deal. It's easier to get more purchases from that person after being a customer by signing them up for your newsletter.
Put in a broad QR code with your web address. To generate QR Codes, you can use a generator such as this one.
In addition to that, place a broad font on your web address.
Invest in a shorter one if your web address is long, to make it simpler for smartphone users. If you wish, you may ask your web developer to redirect the short address to the long address.
4. Track your site visits using heatmaps
Through using a heatmap monitoring service such as Hotjar or CrazyEgg, you are actually able to see a heat map visualisation of what users most often click on. This way, you will see what your visitors are interested in and customise your website accordingly.
For the website, they also have "visitor recordings" that track the user's actions so that you can navigate the site as if you were that user. Make sure that you add the data to your privacy policy if you use this type of tracking in order to stay in line with the applicable privacy laws. If all that legalese frustrates you, you might use a service like Iubenda to build your privacy policy for you.
5. Send emails that are cold
Cold emails can be an excellent way to get into a new company if they are written correctly. There are rules on this so be sure to read up on them.
But the last time we checked, sending a B2B email in the UK was still legal if our sources were right. You should visit the yellow pages and find companies there, then go to their website and find and drop a mail to their email address.
6. Oh, pick up the phone
Here being respectful is the answer. You'll probably mess up the first few calls. Only continue to persist, and don't sweat on the other side of the person you meet who is often unfriendly.
The yellow pages are a great place to get details because the number is usually right there in the listing.
7. Optimise your listing for Google Business
You should not ignore a local targeting plan even though your company is online. And a listing of Google Company is the best way to maximize the technique we know of.
Get one if you don't have a listing yet. And if you have one, expand it by adding pictures, posts, or something else that might stand out from the listing.
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